2011-12 D40 Marketing Plan

Vision

District 40 will have a rich growth of new clubs that thrive as active and vital Toastmasters clubs, offering all members the full Toastmasters opportunity and experience.  Established clubs will all be at charter strength and will achieve goals in membership, leadership, and education.

Values

Every member will have the opportunity to grow in communication and leadership skills. Since skills are developed through practice, each member will have the opportunity to be involved in the work of the district. Every member will be valued as a part of the District 40 team.

Committees will reach out to experienced toastmasters to draw on their skills and experience. In addition, other members at all leadership levels will be offered the opportunity to be a part of the team.

Committees

The Club Extension Committee will be responsible for developing new clubs.   There will be a representative from each division. The committee will form and train Sample Teams which will work together to plan quality sample meetings to hold at prospective clubs.  Team members will succinctly explain the role and demonstrate it.

The Club Rescue Committee will be responsible for bringing all clubs to charter strength and for helping all clubs to become Distinguished.  There will be a representative from each division.  The committee will form and train Rescue Teams which will present a “rescue” program to existing clubs that are failing or that are at risk for not becoming Distinguished.  Rescue Teams are not meant to replace the Club Coach, if one is assigned, but will work with the Coach to help the club.

The Club Coach Committee will be responsible for working with clubs that have 12 or fewer members to help them become Distinguished. There will be a Coach Coordinator in each division. Coach Coordinators will work vigorously to identify coaches for each club that is eligible, submit their names for assignment, provide training in solid Toastmasters best practices,  encourage coaches to attend club meetings often, and support the coaches whenever needed.

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

—Benjamin Franklin

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Goals

Club Extension Committee

· 6 new clubs in July

· 6 new clubs in August

· 6 new clubs in September

· 4 new clubs each month for the remainder of the year

· One new club in each area

· One new area in Mountain and Bluegrass divisions

· One new area in the northern part of Northern Division

· One Advanced TM Club in each division

Club Rescue and Club Coach Committees

· All clubs become Distinguished.

· 90% of all clubs become President’s Distinguished.

· All clubs have a minimum of 20 members each.

· Club officers meet regularly to assess, to set goals, and to plan.

· All clubs will meet at least twice a month, provide top-quality meetings, and work to fulfill the Mission of the Club.

What to Do with a Lead

1.      Contact LGM Eileen James:  937-652-3049 or havetimemusttravel@yahoo.com

2.      Use the New Club Packet you were given at training to give information to the lead. The packet includes instructions, forms, and pamphlets. Information is also available on the TI website.

3.      You will be involved to the extent you wish. If you have never been involved in starting a new club, you will be given a partner who knows the process.

4.      Sponsors will be appointed to help the new club get started. You may be a sponsor.

5.      A Sample Team will be assigned to present a sample meeting.

6.      There is specific paperwork that must be completed, a fee for filing an “Intent to Charter” and other requirements that must be met.

7.      A DTM will be assigned to make sure the paperwork is complete before it is filed with TI.  (The DTM may be one of the sponsors.)

8.      Once the club is chartered, mentors will be appointed to work closely with the club for the first 6 months.

Promotional Reporting

All clubs across District 40 are encouraged to share the good news in print and on the D40 website.  There will be 2 contests for written news about your club, your area, your division, or District 40.

One contest will be for articles submitted to the Success Times, reporting member or club achievements and special events.  All articles will be considered for the greatly coveted “Highly Recommended” awards. Authors will receive a certificate announcing their award.  All winners will be considered for the District 40 “News Writer of the Year” award to be presented at the Spring 2012 District Conference.

The other contest will be for articles published in your local newspaper. A copy of the paper in which your article appears must be given to the LGM to be considered for the “Market Writer of the Year” award.  A selections committee will determine guidelines for judging, review the articles, and select the winners.  Contact Eileen James if you want to serve on this committee. havetimemusttravel@yahoo.com or call her at   937-652-3049

Mail your newspaper to:

Eileen James

989 Bon Air Drive

Urbana, OH 43078

Poster Contest

All clubs across District 40 are encouraged to create a poster of some sort that can be used to promote their club within the district and beyond.  Care should be taken to design work that is visually pleasing and that follows Toastmasters International guidelines.  Clubs are encouraged to use these posters in the community and to bring them to district events.  Posters will be displayed at the Spring 2012 District Conference and will compete for awards.  (Details of this promotion will be provided after the re-branding guidelines are announced in August.)

Recognition

It is amazing what you can accomplish if you do not care who gets the credit.

~Harry S. Truman

True, but let’s recognize contributions that help District 40 meet its goals.

1.   Clubs that charter early will be recognized at the International Convention in August by presenting their charter papers on stage.

2.   Special recognition at the Fall Conference for:

• All clubs that charter prior November 1, their sponsors, mentors, and Sample Teams
• All clubs that are well on their way to Distinguished by November 1, their Rescue              Teams  and Coaches (if any). To qualify, clubs must

a.   Meet their TI membership goal (+5 or 20 members)

b.   AND have their club officer list turned in on time

c.   AND pay October dues on time

d.   AND attend summer officer training (4 or more officers)

e.   AND achieve one CC and one CL or AL

3.   Special reception at the Spring 2012 Conference for all Distinguished Clubs, their sponsors, mentors, coaches, Sample Teams, Rescue Teams

4.   Special recognition at the Spring 2012 Conference for all President’s Distinguished Clubs, their sponsors, mentors, coaches, Sample Teams, Rescue Teams

5.   Awards for the best Club Posters displayed at the Spring 2012 District Conference

6.   Awards for news reporting

Downloads:

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District_40_Marketing_Plan_2011